Brand · A coffee roaster
A logo, colours and type from a name
A roaster with a name and nothing else, opening in six weeks: bags, a sign, a site and the first posts all needed the same brand.
Result48 h
from a name to a brand used on bags, a site and a store front
Time
Version 0 in 24 hours
System
01The problem
A roaster with a name and nothing else, opening in six weeks: bags, a sign, a site and the first posts all needed the same brand.
02What we built
- A mark built from the initial, in the same geometry as our own
- Type, colour and the rules for using them
- Bags, the sign, the site and the first week of posts, from one system
03The result
Everything the roaster prints or posts looks like it came from one hand, because it did.